Images for Social Media

Instagram crops images to 1:1 (square) in the feed by default. To avoid cropping, use exactly 1080×1080 pixels for square posts, or 1080×1350 for portrait format. Always center the main subject of the photo to avoid the risk of it being cut off.

For photos and images: JPG at 85–90% quality (good compression with no visible loss). For logos and images with text or a transparent background: PNG. Avoid uploading WebP directly — some platforms still don't fully support it and may recompress it.

Use high contrast, large readable text (visible on mobile), a human face with a clear expression when possible, and colors that stand out from the YouTube interface. Avoid overloading it with information — one or two clear visual messages convert better.

For professional content, photography and products: yes. A watermark discourages misuse and reinforces your visual identity when the image is shared. For personal profiles and everyday stories, it's usually not necessary.